what is that all about?

 

“It’s not about how good you are. – It’s how many people know about it!”

“It’s not about how good you are. It’s how good you want to be.” this was the title of a great book written by Paul Arden which had a great impact on me during my career. But due to my job as marketing manager and my experiences with several customers, I like to paraphrase this master, by changing little details I experienced myself. No doubt it is important to have skills and it does matter how good you are, but it also matters who knows it! In a viral environment where everybody has the chance to become a media-superstar it is important to create a clear image of your person, brand and business!

Hi, my Name is Marco Gagliano. I am a marketing professional. Since the beginning of my carreer I have met a lot of professionals and masters of their arts, who had to face a simple fact. All their artworks, all their experience, all their fabulous ideas are half worth of them if nobody knows what distinguishes them from their competitors. Most of my clients don’t know what they could do to get more customers or increase their selling. Often they blame the economic situation, the attitude of the locals or even the tricky business behaviour of their competitors.With a cup of coffee and a good talk we could always find out more than what fact-sheets could tell about their real core business, the value of their brands and their real target groups.If you feel like telling me something about you, your brand and your business, don’t hesitate just get in touch!